PROMOTION PROGRAM

Ø  INFORMATIVE PROMOTION : done on a large scale in the early stages a type of product goal is to first request. for example youghurt industry initially had to inform the consumer  The main nutritional benefits youghurt.

Ø  PERSUASIVE PROMOTION : form a selective demand for a brandparticular. Some persuasive advertising has turned into kind of advertising comparison (comparative advertising), which seeks to establish Another advantage of a brand the same product class. Advertising comparisons have been used for product categories such as deodorant, go to fast food fast food, toothpaste etc.. Reminder ads, very important for established products, the goal is to convince buyers that they have done a really choice.

Ø  REMINDING PROMOTION : Reminder Promotion strongly associated with convincing, that is trying to convince buyers that they have done the right choice. Reminder promotion are used to retain customer awareness and interest of an established product. If target customers already have positive attitudes about a firm's marketing mix, a 'reminder' objective might be suitable.  This objective can be extremely important in some cases.  Even though customers have been attracted and sold once, they are still targets for competitors' appeals.

1.      WHAT IS PROMOTION ?

Promotion is an attempt to inform or offer products or services in order to draw potential customers to purchase or consume. With the promotion of the manufacturer or distributor expects sales gains. Promotion is a communication technique in use or delivery by using media such as the press, television, radio, signage, posters and others that aim is to attract customers to the products of a company. Promotion as a medium to bridge the interests of producers and consumers. Promotion is a very important thing in business activities. Even a new company "shall" promotion that disburse not few in number.

2.      WHAT IS SALES PROMOTION ?

Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material (e.g., something more for the same price).

Sales promotions are often confused with advertising. For instance, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. While the delivery of the marketer’s message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a sales promotion. The factors that distinguish between the two promotional approaches are:

-          weather the promotion involves a short-term value proposition (e.g., the contest is only offered for a limited period of time),

-          the customer must perform some activity in order to be eligible to receive the value proposition (e.g., customer must enter contest).
The inclusion of a timing constraint and an activity requirement are hallmarks of sales promotion.

3.      WHY WE NEED PROMOTION?

Promotion is an important activity, which plays an active role in introducing, inform and remind the benefits of a product in order to encourage consumers to try pulsatilla purchase the promoted product. For a promotion, every company should be able to determine exactly which of promotional tools used in order to achieve success in sales. An activity designed to increase the demand for a good or service. For example, an advertising firm designs a promotion for a new hybrid vehicle being introduced by an automobile manufacturer. any form of communication a business or organization uses to inform, persuade, or remind people about its products and improve its public images.